It seems that whenever there's a discussion around mobile location services, Google Latitude is treated as an also-ran. Foursquare and Facebook Places have been getting most of the buzz, and there's also plenty of news around SCVNGR and Gowalla. Latitude, which launched in February 2009, rarely make headlines. But starting today, we'll probably start hearing a bit more about Google's location-based service. It's just launched a full-featured, native application for the iPhone that includes support for background location monitoring ?�marking the first time that the application has been available for the iPhone in a form that wasn't severely crippled. Note that this was spotted in Japan's App Store a few days ago ? obviously that was a mistake in the buildup to today's launch.
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