Samwers? Online Shopping Mall Lazada Gets $40M From Shareholder Kinnevik To Push The Amazon Model In Asia

Amazon's global march has yet to take it into emerging markets like Vietnam and Malaysia, so the Samwer brothers have smelled an opportunity to build out their own version in the absence of Amazon itself. Lazada, an Asia-focused "online shopping mall" that has come out of the bothers' German incubator Rocket Internet, is today announcing an investment of $40 million to build out its business. Lazada is already operational in Vietnam, Malaysia, Thailand, Indonesia and the Philippines, and the news comes on the back of another, now confirmed, investment in Lazada from JP Morgan back in September, reportedly in the hundreds of millions of dollars.

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