20th Century Fox Puts Movies Online First With A Big Push Behind ?Digital HD?
Don't call it electronic sell-through. Call it "Digital HD." 20th Century Fox, the studio behind hits like Prometheus has got a whole new type of movie to sell you online. And while the actual product isn't that different from what you might have bought before, there are a few key differences in Fox's approach when dealing with a hip young audience and peddling its wares online.