VERSUS IO Aims To Compare Anything ? Has Its Fanboy Filter Dialed High

This one's likely to have MG Siegler a little riled: VERSUS IO is a newly-launched comparison engine that puts the Samsung Galaxy S3 ahead of the iPhone 4S! But fanboy wars aside, the startup is an interesting proposition. Initially targeting buying decisions around smartphones and tablets, it eventually plans to apply its natural language comparison engine to an additional 640 verticals, including people -- yes, people! -- while its underlining technology is designed to be able to compare just about anything. Even though comparison web sites have been around almost forever, they often suffer from what the company describes as "the same confused and uninviting data dump approach". VERSUS IO aims to address this with an algorithm that employs natural language processing, and a better end-user interface.

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