Facebook Acq-Retired Face.com, But Here?s Why It Will Bank By Reviving Its Facial Recog API

Tagged photos are Facebook's lifeblood, and it would be happy to suck them out of other apps. That's why I suspect Facebook will resurrect Face.com's facial recognition API, even though it just shut it down�less than a month after acquiring the Israeli company. Reopening the API will let other apps' users easily tag their Facebook friends in photos...which can then be shared back to Facebook where they generate notifications, return visits, and engagement the social network can monetize with ads. It's all part of Facebook's on-going quest to become the Omni-news feed, collecting content from everywhere for data-mining and display.

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