While there are many players in the mobile advertising market, there's no doubt that there's a little bit of a rivalry between Google's ad network AdMob and Apple's new foray into mobile ads, iAd. Some say iAd is taking some of AdMob's share in the mobile ad market thanks to better performance. One of the cornerstones to iAd's claimed success is that the format was developed by the company that actually makes both the device and OS and provides a more engaging experience. The same theory is probably what has made RIM enter the mobile ad wars, recently launching a mobile ad platform for BlackBerry phones. But AdMob contends that its platform is still appealing to advertisers because it allows brands to reach consumers across many different mobile platforms with similar engaging ad formats, whereas programs like iAd restrict advertisers to one device. Oh, and there's the minimum $1 million ad buy Apple reportedly requires to serve ads through its network. Of course, it's not surprising that AdMob is pushing its multi-platform network as its competitive advantage; the openness of Google's network is its badge of honor. But some well-known advertisers are actually choosing AdMob because of its multi-platform support for many devices, especially with the ability to target both iPhone and Android users (which is a steadily growing population). 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/mI0Bzmq2UO0/
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