For Better Ad Targeting, Flurry Personas Reveal Mobile App Users? Interests

App measurement and ad company Flurry is today releasing a new product which will allow developers to better identify and track various audience types using their apps, while also allowing advertisers to target those audience segments by interest. The product, called "Personas" (yes, like those long-ago Firefox themes), splits app users into over 20 different groups like "business travelers," "parents," and "fashion enthusiasts," for example. By identifying these different groups, app publishers and advertisers alike can use the new feature to deliver better, more relevant ads to an app's users or to better customize the app with a given group's needs in mind.

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