Zappos Labs: Retailer?s San Francisco Office Searches For Disruptive New Ideas

Zappos left San Francisco way back in 2004, and since then it has become closely associated with its new home in Nevada ? in fact, CEO Tony Hsieh is working to revitalize downtown Las Vegas, in part by turning it into a startup hub. At the same time, the online retailer hasn't entirely severed its connection to the Bay Area ? in 2010, it reopened an office in SF, one that's focused on experimenting with cool new ideas. The role of the 11-person SF team is getting a little more official today, with its renaming from Zappos San Francisco to Zappos Labs. To be clear, that's basically the role that the team was filling already, releasing products like a fashion magazine-style iPad app. And it was even called Zappos Labs unofficially.

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