Back in late 2009, then-free music identifying service Shazam made a rather drastic change to their business model: they went freemium. Everybody got 5 free song identifications per month... but after that, they'd have to cough up for premium app, "Shazam Encore". That worked well enough for a while ? then the competition rolled in, and gave away what Shazam was trying to charge for. Shazam responded with an experiment: they'd remove the tagging limits in their app, with a single "sponsor" covering their costs in exchange for ad placement ? but only for Android, and only until the end of the year. Seems that worked well enough: Shazam has just removed the tagging limits in their iOS and Android apps indefinitely.
giovedì 29 settembre 2011
Shazam Ditches The Monthly Tagging Limits For iOS And Android Devices
Back in late 2009, then-free music identifying service Shazam made a rather drastic change to their business model: they went freemium. Everybody got 5 free song identifications per month... but after that, they'd have to cough up for premium app, "Shazam Encore". That worked well enough for a while ? then the competition rolled in, and gave away what Shazam was trying to charge for. Shazam responded with an experiment: they'd remove the tagging limits in their app, with a single "sponsor" covering their costs in exchange for ad placement ? but only for Android, and only until the end of the year. Seems that worked well enough: Shazam has just removed the tagging limits in their iOS and Android apps indefinitely.
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