Roku Taps YuMe To Power Video Advertising For Streaming Players

Streaming video player developer Roku has partnered with video advertising company YuMe to allow content owners to provide video advertising for media. DreamTV and Blastro Networks are among the first Roku content providers to start using YuMe's video advertising platform. Roku has sold more than 1 million of its streaming entertainment devices for the TV. The company, who has not offered video advertising to publishers until now, will be integrating YuMe?s ACE technology platform, which serves more than 1 billion ad impressions per month.

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