Plancast Founder Mark Hendrickson Joins Obvious-Incubated Lift As Head Of Product

Last June, Biz Stone and Evan Williams teamed up with long-time collaborator (and early Twitter employee) Jason Goldman to dust off and re-start The Obvious Corporation -- the very idea incubator that produced the micro-blogging service we know now as "The Twitters". The goal with Obvious was to help develop new projects, lending seed funding, product support, and office space when needed. Several months later, the idea angels announced their first incubation project, a startup called Lift, an app development platform founded by Tony Stubblebine and Jon Crosby. And, today, the co-founders are officially announcing the addition of Mark Hendrickson as Head of Product.

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