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giovedì 29 marzo 2012
How Do You Go Global Against Clones And Competitors?
GoGlobal is Morten Lund?s new venture. Earlier this month, Lund pitched GoGlobal live on stage at The London Web Summit. Despite a few people thinking it was a ruse, GoGlobal aims to be a platform to grow globally for Software-as-a-Service (SaaS) companies. Lund says he wants to take three to four companies in to 40+ countries every quarter. Here is the problem I think he is looking to solve. As soon as an Internet startup shows signs of success, somewhere in the universe its business model is replicated with razor-sharp execution tactics. If the startup is under the radar, still, selling its products and services internationally is difficult without prior knowledge and business network.
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