This Is Medium, Obvious Corp?s Secret New Product

When Evan Williams and a bunch of other Obvious Corp teammates suddenly follow a snazzy, un-launched product called Medium, you know something big's about to happen. For now, Medium.com is a website that lets you easily drag in or upload a photo and annotate it with overlaid text, but we hear there are bigger ambitions for the product. Medium's�Twitter account describes it as "The new thing", and its only tweet is "Getting antsy", which was posted last night and seems to foreshadow an imminent launch.�We couldn't find other details, but Medium's placeholder product lets anyone combine an image and quote to quickly get a point across. That doesn't seem world-changing enough for Obvious, though, so expect it to reveal something much grander.

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