How Google+ Can Win: Make Publishing Universal

Larry Page recently announced that he is quite thrilled with Google+?s explosive growth -- with 90 million registered accounts and 80% of the people engaging on a weekly basis across all Google properties. The problem, of course, is that very few of these 90M users are actively publishing on Google+. The Google+ strategy of fine-grained sharing of personal content using Circles has not been very effective. It takes a lot of effort to create and maintain circles, and Facebook has proven that most users seem to be comfortable sharing personal content such as family albums and baby pictures with their complete social graph.

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