Fiksu Wants To Manage Mobile App Marketing And User Acquisition For Brands

Mobile app promotion is becoming a big business, as brands are looking to boost user acquisition and downloads via in-app promotions. Today, Fiksu, formerly known as Fluent Mobile, is launching a user acquisition platform that aims to help brands attract large volumes of loyal users and slash user acquisition costs. Fiksu's platform sits on top of the entire mobile ecosystem, including ad networks (AdMob), real-time bidding systems, and incentivized download networks (i.e. TapJoy), and basically distributes a brand or advertisers marketing spend across these channels and the mobile ecosystem.

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