giovedì 13 gennaio 2011

More Evidence That Facebook Is Nearing 600 Million Users

Recently, there have been a lot of questions as to whether Facebook has crossed the 600 million user mark. Goldman Sachs is reportedly telling potential Facebook investors that the social network currently has 600 million monthly active users. But Facebook statistics portal Socialbakers (formerly known as Facebakers until Facebook strongly urged the startup to change its name) pegs Facebook's user base at 596,372,520 members. So how did Socialbakers arrive at this number? Co-founder Jan Rezab says that the startup aggregates information from Facebook's advertising tool. If you try to create an ad via Facebook Advertising, you can choose to target users by location. Facebook will show you how many of its members are in that location. Using that method, the U.S. has 146,591,880 million members according to Socialbakers. Socialbakers then aggregates that data for every country that Facebook is available in each day and adds the user numbers together.

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