
Recently, there have been a lot of
questions as to whether Facebook has crossed the 600 million user mark. Goldman Sachs is
reportedly telling potential Facebook investors that the social network currently has 600 million monthly active users. But Facebook statistics portal
Socialbakers (formerly known as Facebakers until
Facebook strongly urged the startup to change its name) pegs Facebook's user base at
596,372,520 members. So how did Socialbakers
arrive at this number? Co-founder Jan Rezab says that the startup aggregates information from Facebook's advertising tool. If you try to create an ad via Facebook Advertising, you can choose to target users by location. Facebook will show you how many of its members are in that location. Using that method, the U.S. has 146,591,880 million members according to Socialbakers. Socialbakers then aggregates that data for every country that Facebook is available in each day and adds the user numbers together.

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