mercoledì 11 luglio 2012

What?s Driving Facebook?s Olympics Deal With NBC? A Battle With Twitter For TV Presence

Screen Shot 2012-07-11 at 1.20.04 AMFacebook and NBC are expected to announce a partnership today for the London Olympic Games. In short, Facebook users will be reminded to watch NBC?s coverage and NBC viewers will be reminded to join the conversation on Facebook. On the surface, it looks like a straightforward marketing partnership where Facebook gets web traffic plus promotion on TV, while NBC gets a more engaging viewer experience and reminders on Facebook for people to turn on their television. This allows both to earn more money from advertising. But its important to note how different this is than Facebook?s Olympics deal with BBC.

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